The Minnesota Twins are facing a critical juncture, and their new owner, Tom Pohlad, is taking an unusual approach to reconnect with frustrated fans. The team's recent struggles have left a bitter taste in the mouths of its most loyal supporters, and Pohlad is determined to turn things around.
Pohlad, who took over as executive chair in December, has been personally reaching out to disgruntled fans, including former season-ticket holders who have decided not to renew. He's hosting events, like TwinsFest, to engage with these fans and rebuild trust. But here's where it gets controversial: Pohlad acknowledges that the team has 'tripped over itself' and failed to communicate effectively during a tumultuous 2025 season filled with trades and off-field issues.
In a candid admission, Pohlad said, "We've had a lot of time where we've had one good season, one bad season, one good season. That's frustrating to a fan base, and it doesn't communicate that we have a strategy. We're just scattershot."
And this is the part most people miss: Pohlad is not shying away from the team's financial woes. He cites the impact of COVID-19, the loss of TV revenue, and baseball's 'difficult economic system' as factors contributing to the team's struggles. However, he also acknowledges that the team's messaging and communication strategies have been a significant issue.
"We certainly didn't do a good job communicating what we were going through and what we were trying to accomplish," Pohlad said. "It's a recipe for a very challenging time."
Pohlad's approach is unique and bold. He's not just offering excuses; he's taking responsibility and providing context. He wants to face the fans' issues head-on while also offering a vision for the future. He believes that by being transparent and honest, he can rebuild the trust and engagement of the fan base.
But will it work? Can the Twins truly turn things around and create a sustainable, competitive team? Only time will tell. In the meantime, Pohlad's efforts to engage with fans directly are a refreshing change, and it will be interesting to see how the fan base responds.
What do you think? Is Pohlad's approach a step in the right direction, or is it too little, too late? Share your thoughts in the comments below!
